IOI City Mall

The Southern Star





The First Regional City Mall in South Klang Valley

Conceptualising a unique brand DNA for IOI City Mall, it is currently the largest lifestyle mall in Malaysia, housing renowned fashion and retail brands, a themed family entertainment centre, an Olympic-sized skating rink, along with 2 green office towers.



The Largest Lifestyle Mall in Malaysia

A perfect shopping getaway located in the international landmark of Putrajaya, IOI City Mall covers a leisure space of over 1.5 million square feet. With over 350 of the latest fashion and specialty brands, 80 restaurants and cafes, and extraordinary experiences such as the District 21 adventure park, IOI City Mall offers unbeatable excitement.





Deliverables

Capturing all the excitement that IOI City Mall can promise, we ensured that the brand DNA, launch advertisement campaign and digital (website) had a bit of everything for everyone, whether it’s for the family, fashionista, or just a dose of fun.





Digital

Full brand integration for IOI City Mall included Print Ads as well as Digital (website). The website not only serves as a floor directory, but also as a hub for latest events, and press centre. By highlighting current happenings, it helps to draw potential shoppers and visitors to the mall.



Total Brand Integration

Strategy + Planning + Advertising + Media + Digital



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