Tackling issues precipitated by rapid urbanisation, we envisioned KL Eco City, the first integrated green luxury development and a world-class city-within-a-city. Covering 25 acres of prime land, it exudes extraordinary architectural boldness via its collection of commercial offices, high-end retail outlets, serviced residences and luxury residential towers, all under one landmark.
KL Eco City marks the dawn of the new era with its extraordinary blueprint for eco living. Designed for the future, this mixed-use development is built upon the pillars of connectivity, sustainability and integration.
Building on this concept, our deliverables included Research and Concept development, Brand DNA establishment, Press Set, POSM and OOH Advertising, highlighting community and belonging, and subsequently, a better quality of life.
Highlighting the concept of “The City Of Tomorrow”, our out-of-home advertising of pillar wraps and entry hoarding ensure that signage is not only prominent in placement, but suitably polished in design too.
Strategy + Planning + Advertising + Media