The first of its kind in Malaysia, The 500 Label Hunt @ LOGO Fashion Lounge & Gallery is a glitz and glamour Gala Dinner, celebrating the launch of LOGO’s first flagship store in Evolve Concept Mall at Ara Damansara with high fashion and entertaining live performances. Guests invited include from the media, social influencers, celebrities, fashion observers, corporate figures business owners and royals who not only attended the event and its after party, but also shop and participate in The 500 Label Hunt one-night-only sale. Among top luxury brands featured are DSQUARED, Marc Jacobs, Dolce & Gabbana, Alexander McQueen, MMM, Viktor & Rolf, Moschino, Vivienne Westwood and many others.
For the 500 Label Hunt campaign, we worked side by side with the client to ensure the smooth flow of the campaign from the overall event concept and development, stage performances, marketing strategy, communication plan and execution that crossed mediums like ATL, BTL, Activation, Digital and PR. These meticulous details subsequently led to the success of the activation that translates into an impressive sales rate during and post-event, and impactful media coverage and social media presence.
Strategy + Planning + Activation + Environmental + Digital