Held to express, impress and appreciate current tenants, Party of the Century also drew attention from potential tenants. World-class entertainment and a star-studded guest list brought together, it was, arguably, the first (certainly the largest) party held amidst a construction site.
Despite the short timeline, we worked hand-in-hand with the client, meticulously pulling the star-studded party together in 3 months. We featured a globally-renowned line up, including Paris Hilton, 2AM, TABOO from The Black Eyed Peas, Mark Vincent, Caitlin De Ville and DJ Ken. Dancers, musicians, painters and acrobatic performers also shared the spotlight, taking turns to impress and excite.
Social media adoption and engagement rates are increasing exponentially. With the increasingly digital landscape, leveraging on online platforms is a key component to success.Website and social media facilitate 2-way conversations between brands and customers, building lasting relationships.
Strategy + Planning + Activation + Environmental + Digital