Tous les Jours is a French-inspired Korean bakery serving a wide selection of breads, pastries, cakes and beverages using high quality of fresh ingredients and modern baking expertise. Established in 1997 in Korea, it has more than 100 outlets in 8 countries from Korea and China to the USA.
Tous les Jours (pronounced as Too-Leh-Joo) means “Everyday” in French. Decked out in a relaxing atmosphere, it is the perfect place to sit back and watch the pastry chefs, or people-watch while enjoying a croissant.
Bringing the best out of healthy baked goods, we provided public relations initiatives by working with the media, enhanced the look and feel of retail outlets for festivities and campaigns. We also launched a creative partnership with Orchid Culture, the first orchid boutique in the country; delivering the best and freshest – whether bread or blooms.
While we couldn’t transmit baked goods through screens, we leveraged on Tous les Jours’ social media to engage with its fan base and potential customers. Interacting with social media users, we held “Snap and Win” contests, caption competitions, and even encouraged conversation through a “Guess the Number of Cookies” game.
Strategy + Planning + Advertising + PR + Environmental + Digital